
Hans spent years chasing one thing: jerky that tasted like real, fresh meat, not the salty, preservative-packed stuff hanging by the gas-station register. So he started making his own at home, with fresh ingredients and zero shortcuts.
He'd bring bags to a friend's house, where a little kid named Jonathan, who everybody called JoJo, became his toughest critic. Kids don't sugarcoat it. If JoJo gave it the thumbs up, it was ready for the world.
Hans made the kid a promise: if he ever started a jerky company, it'd carry JoJo's name, and JoJo would get all the jerky he could ever eat. Twenty years later, JoJo's Jerky is a Las Vegas legend, still small-batch, still all-natural, still made the way that picky kid approved.
No preservatives. No nitrates. No fillers. No shortcuts. Just real, fresh, all-natural beef jerky, handmade in Las Vegas, the way it should be.
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